Debenhams: Body Positive Fashion

I ran across this on tumblr and it’s truly inspiring! The UK department store Debenhams has decided to use people of over the age of 40 (one who’s almost 70!), People of Colour, amputees, and people who are heavier than you’d usually see be models in their summer 2013 look book. Debenhams also won a Body Confidence Award in 2012 for their on-going body positive projects. The photos are beautiful and I LOVE this quote:

Our customers are not the same shape or size so our latest look book celebrates this diversity.  We would be delighted if others followed our lead.  Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies,” said Ed Watson, Director of PR, Debenhams.

It’s really great! Have a look!

Non-hyperlinked version:


2 thoughts on “Debenhams: Body Positive Fashion

  1. marks and spencer (practically a national institution) have been using older models in thier national campain for several years – it’s really pepped up twiggy’s career

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